95,000 euros for first barrel of herring

RNW archive

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This year's first vat of herring was sold for the record price of 95,000 euros, at the annual auction in the city of Scheveningen.

The winning bid was submitted by the temporary employment agency Start People, according to a spokesperson from the Dutch Fish Bureau. In 2006, the first vat of herring was sold for 70,000, the previous record. The 95,000 euros raised this year will be donated to the Youth Sports Fund.

The first container of herring is not, in and of itself, worth so much money, but instead has symbolic value as an age-old tradition. Each year, around 200 million herring are processed into the Dutch delicacy known as Hollandse nieuwe. 85 million of those fish are eaten by the Dutch, 15 million by the Belgians and 100 million by Germans.


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