Dutch restaurant experiments with pay as you please

RNW archive

This article is part of the RNW archive. RNW is the former Radio Netherlands Worldwide or Wereldomroep, which was founded as the Dutch international public broadcaster in 1947. In 2011, the Dutch government decided to cut funding and shift RNW from the ministry of Education, Culture and Science to the ministry of Foreign Affairs. More information about RNW Media’s current activities can be found at https://www.rnw.org/about-rnw-media.

A restaurant in the northern Dutch city of Groningen has carried out a week-long experiment during which diners could decide themselves how much to pay for their meal. The experiment was designed to attract more customers and to improve the dining experience. 

During the week, says Keimpe Postema, the owner of the Feithuis Restaurant, "turnover fell, but now we have a better insight into what our customers desire". 

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