Dutch restaurant experiments with pay as you please

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A restaurant in the northern Dutch city of Groningen has carried out a week-long experiment during which diners could decide themselves how much to pay for their meal. The experiment was designed to attract more customers and to improve the dining experience. 

During the week, says Keimpe Postema, the owner of the Feithuis Restaurant, "turnover fell, but now we have a better insight into what our customers desire".