Rihanna furious at being called a 'nigga bitch'

RNW archive

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Rihanna is furious with Jackie. The Dutch glossy magazine called the world-famous singer a "nigga bitch". In a tweet Rihanna accused the magazine of racism. Jackie has issued its apologies for the "bad joke".

The offending item is headed The Nigga Bitch. The piece is meant as fashion advice for girls who want to dress like Rihanna: a good girl gone bad with a ghetto ass - in short, the ultimate nigga bitch.

Video: Dutch TV correspondent in US explains why you can't use the word "nigger"

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Street
This slang is rife in R&B songs, including those from Rihanna herself. But in another context, these words soon acquire a very different meaning. The Barbados-born singer burst out in anger when she laid eyes on the Jackie text. In a personal tweet, addressed to editor Eva Hoeke, she was blunt: with "nigga bitch" you have deliberately humiliated the black race, she tweets. She concludes with "F*** You!"

Rihanna (Robyn Rihanna Fenty) is one of the most popular singers in the world. She has sold 20 million albums and 60 million singles. On Twitter she has 10.8 million followers, some of whom have also reacted by calling Eve Hoeke such things as a "Nazi whore" and a "Ku Klux Klan sweetheart.

Editor resigns
So Jackie, which has a circulation of 60,000 in the Netherlands, has received worldwide publicity. The editor has subsequently taken the blame and apologised on Facebook. After consultations with the magazine's publishers, Ms Hoeke tendered her resignation, stepping down after eight years in the job. "I have undermined my credibility. These errors, however unintentional they were, can only lead to my departure," she said in a statement.

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The magazine itself is 'enormously shocked' by the angry reactions. Ms Hoeke says the headline of the article was intended as a joke - but admits it was a bad joke, to say the least.

Ms Hoeke stresses that there was "absolutely no racial motive underlaying the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang." On TV and radio, words sometimes fly over your head, and alter your idea of ​​what is apparently normal, she says. She offers Rihanna her apologies on behalf of Jackie, ending with the words "From the bottom of my heart I say it again: it is never our intention for this to hurt anyone. And I mean that."

Whether the singer accepts the apology, we'll quickly find out through Twitter.

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