RNW Media

Taboo-breaking ‘Love Matters’ wins prize

RNW sites awarded by the World Association for Sexual Health (WAS).

Love Matters, a Radio Netherlands Worldwide (RNW) project on the benefits and burdens of love, sex and relationships has received the prestigious ‘Award for Excellence & Innovation in Sexuality Education’. The World Association for Sexual Health (WAS) will present the award on September 21 in Porto Alegre, Brazil.

The jury praised Love Matters' innovative, sex-friendly approach which enables RNW to reach large groups of young people ‘in challenging settings’. Love Matters won the prize in the category ‘Non-Governmental Organizations’. In the categories ‘Academic Programmes’ and  ‘Governmental Programmes’ the prize was awarded respectively to Impact! and Programa de Educación Sexual SEXUMUXU.

Sexual taboos
In many parts of the world, sexuality is an issue people find difficult to talk about. In some countries, it is even forbidden to openly discuss subjects such as homosexuality and abortion. Studies show that young people are often poorly informed about the choices they should make when it comes to love and sex. Those were the reasons for RNW to launch the Love Matters website in 2010.

Success in various regions
In India, Love Matters is available in English and Hindi. The Spanish-language equivalent Hablemos de Amor is aimed at young people in Latin America. The winning web and mobile sites reached more than 2.14 million people in 2012, and more than 130.000 young people actively took part in conversations on Facebook. Besides the sites for India and Latin America, Love Matters Africa went on line two months ago, and later this year similar sites will be launched for China and the Arab world.

The ‘Award for Excellence & Innovation in Sexuality Education’ confirms that in only three years, Love Matters has become a respected international platform in the field of Sexual and Reproductive Health and Rights (SRHR).

Jury’s comments
A) This program has an excellent impact and it’s based on a comprehensive concept of sexuality which includes pleasure. It is appropriate for the age groups it is targeted to. It is simple and complex at the same time. The program has a very clear idea about the information it wants to convey and when the program finds an obstacle it looks for alternative ways to reach its goals.
B) Love Matters should be given the WAS Sexuality Education Award for its innovative work in reaching a large number of young people in challenging settings. Its efforts to become self-sufficient guarantees its autonomy and leads the way to its sustainability.
C) Love Matters deserves the Award because of its impact, multi-lingual nature, areas and population it covers.

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