Working together with numbers of media and advocacy partners, Love Matters China supports media to convey an inclusive discourse on young people’s SRHR, provide trainings to mainstream media professionals to science based SRHR information and collects data to build the evidence to foster a more favorable social and policy environment for young people.
In early 2018, one of China’s largest social media sites, Sina Weibo which is seen as China’s equivalent of Twitter, announced that they will remove gay and violent content. In response, together with a number of China’s LGBT organizations, Love Matters China launched an online campaign to protest against the decision, using the hashtag ‘#LOVEISLOVE’. The hashtag has generated 44 million’s page view and 27k engagements. Eventually Sina Weibo backtracked and withdraw their decision under the pressure.
To advocate for policy changing, in 2017, together with China Family Planning Association (CFPA), Love Matters China conducted an online survey on the comprehensive sex education in Chinese schools. The research report has been shared with Chinese authorities, and Love Matters China and CFPA call on the relevant central and local governments to set up and strengthen the comprehensive sex education in schools, and actively use the internet and new media to engage with young people and fulfill their needs on SRHR in China.