Murdoch moves into Dutch football

RNW archive

This article is part of the RNW archive. RNW is the former Radio Netherlands Worldwide or Wereldomroep, which was founded as the Dutch international public broadcaster in 1947. In 2011, the Dutch government decided to cut funding and shift RNW from the ministry of Education, Culture and Science to the ministry of Foreign Affairs. More information about RNW Media’s current activities can be found at https://www.rnw.org/about-rnw-media.

Media magnate Rupert Murdoch has made his first major move into the Netherlands

His News Corp company has acquired a majority stake in the Dutch company that owns the broadcasting rights to the top football league in the Netherlands. Financial details have not officially been made public, but Dutch daily De Telegraaf reports that the deal is worth 1 billion euros. 

The company has bought  51 per cent of Eredivisie Media & Marketing (EMM), which owns the rights to the Eredivisie, the top Dutch division. It bought the stake through its subsidiary FOX from Dutch TV production company Endemol and the 18 clubs that make up the division. 

The director of EMM described the deal as good news for Dutch football clubs and fans. It is unclear exactly what the consequences will be for the millions of viewers who currently follow the highlights of ere divisie football on the Netherlands’ public broadcaster NOS.