Love Matters Africa focuses on a wide audience aged between 15 and 30. The digital identity of the project helps reach out and offer services to otherwise over-looked groups of young people such as LGBT communities and the disabled. With AmplifyChange funding, LM Africa implemented the three-year Rights, evidence, action programme which promoted acceptance of SRHR for young people including LGBT persons.
As well as creating multi–media content celebrating young people’s diversity, the Love Matters Africa team worked with local partner Network for Adolescents and Youth in Africa (NAYA), to advocate for SRHR at national and international level. An end–line survey carried out for the REA programme in 2019 showedthat a third of those surveyed had a more positive attitude to homosexuality as a result of engaging with Love Matters Africa’s content