Love Matters Arabic is truly unique for its credible, comprehensive and youth-friendly Arabic-language content on sexual health and wellbeing. The platform, currently run from Egypt, is opening up the topic of sexuality for young people in a region where talking openly about sex is deeply taboo.
Research indicates 86% of information on reproductive health in the Arabic language contains inaccurate elements. Egypt, in particular, is a country where myths and misleading information about sex abound, and nine out of ten women have undergone female genital cutting.
Regardless of the challenges, Love Matters Arabic is now established as a reputable project genuinely committed to improving the sexual and reproductive health of young people in Egypt and beyond.
Since its launch in 2014, Love Matters has tapped into Egypt’s internet-savvy 18- to 30-year-olds who flock to the website, discussion boards, YouTube self-help videos and social media platforms to find the reliable information and advice they need to make choices about their lives.