Benbere was launched in Mali in May 2018. The platform aims to reflect the voices of a highly fragmented country. There is a striking lack of knowledge among Young Malians about their peers in the different regions of North, South and Centre as well as of the different ethnicities and traditions. Benbere enables young Malians to understand each other better.
All voices included
Meetings with a broad network of local bloggers and potential partners as well as youth consultations indicated that there was a real need for a platform promoting social cohesion and representing the voices of all people in Mali. Young Malians as well as politicians actively engage on social media and there is a strong blogging culture meaning an online platform would have the potential both to harness existing local expertise – and reach decision makers.