Love Matters India breaks the silence around sex, cuts through shame and stigma, and proudly talks about pleasure. No mean feat in a country where sex education faces fierce opposition and bans and gender-based violence and harassment are rife.
When Love Matters launched in 2011, it was the first project in India to use the internet to bring young people information on ‘love, sex, relationships and everything in between’.
Eight years later, Love Matters India is available in both English and Hindi and is established as a major SRHR player, as its website and social media pages maintain buzzing conversations with millions of young people. As the first Love Matters platform, Love Matters India’s overwhelming success also proved inspirational as the model was adapted for other regions around the world.