Bridging the gaps
As a result of these findings, the platform was designed to guide young people through a process of self-awareness and self-assessment before making a study or career choice. Through engaging with the platform, young people can learn what are they good at, what their passions are and how can they channel those passions into career prospects. Masaraat (meaning Pathways) will also offer practical guidance to young people entering the workforce, educating them on vital personal skills and competencies such as negotiation, work ethics and etiquette in the workplace.
Most of these skills and resources are not available free to young people in the Arabic language and Masaraat’s aim is to become a digital one-stop shop where users can assess their skills and orient themselves in the job market. Working with local partners, the platform will also help connect young people to the relevant services available in their region in order to increase their economic opportunities.