Open, honest and sex-positive, the Love Matters programme is a global leader in delivering information and media on love, sex and relationships to 18-30 year olds in areas where information on sexual and reproductive health and rights (SRHR) is censored or taboo.
Love Matters started in 2011 in India and has since scaled to five other regions. Love Matters has country specific platforms in China and India (with a bilingual Hindi and English platform). Love Matters Arabic is based in Egypt and Love Matters Africa is based in Kenya. A new French language platform Love Matters Afrique will be launched in DRC to target Francophone African countries.
Sex and relationships have a huge impact on young people’s lives, but many live in societies where information about sexual health and rights is censored or taboo. These sorts of taboos include anything from masturbation to condom use, from sex before marriage to abortion, and they are often reinforced by religion, politics, gender norms and other social pressures.
The lack of effective communication around sex and sexuality often gets in the way of tackling global health concerns, with people preferring to suffer in silence and avoid shame rather than seek help.