The programme uses digital data analysis to understand the specific needs of each of its target regions. In response to those needs, Love Matters tailors its platforms to reach millions of users and engage them in open, honest and non-judgemental conversations about all aspects of love, sex and relationships.
Love Matters has many offline activities that we roll out with both local and international partners. These activities include campaigns, concerts, installations (graffiti art, virtual reality), research projects and presentations at international conferences. Offline activities are a way to strengthen communities developed online and create a different kind of outreach and visibility.